Traditionally, when a customer came into the dealership to discuss and compare Mercedes-Benz among its competitors, the sales advisor would have to rely on print brochures and what inventory was available on-site to communicate M-B's unique features and benefits. Often times, the customer's exact specifications were not available on-site.
We designed an interface on a large, touchscreen monitor that served to facilitate a more dynamic conversation between sales advisors and customers.
Mercedes-Benz, USA
Information architecture, interaction design
Kiosk design
I was one of three members of the design team who brainstormed the high level interaction and visual design concepts.
After the initial concept was chosen, I was responsible for content gathering, nailing down the details of user flows, information architecture, and interactions.
After launch, I designed the ongoing asset production system to allow for easy updating. Since there wasn't a healthy timeframe to update the Visualizer once specifications were finalized, this was crucial.
Using a combination of Photoshop droplets, logical naming conventions and templates, the team was able to stay sane when model year updates came around.
Once we got a model of the final kiosk in-house, we found that the kiosk stand didn't allow for easy height adjustment. What if the customers or advisors were shorter? The experience was kinda like sitting in the front row of a movie theater.
The screen got really hot to the touch after a few hours of being on. Although we didn't have any interactions that required a drag, we still would have made it more of a priority had we been aware of this issue before hundreds of units were ordered.